Acquirer brief · Revenue model · Confidential

Free for veterans. Sustainable for the acquirer.

Valor is not a charity-only asset. The architecture is already organized around seven revenue streams an institutional operator can run on day one — without monetizing the veteran. The veteran-facing app stays free, ad-free, and never paywalled.

Non-negotiable guardrails

No advertising shown to veterans, ever.
No selling or sharing of identifiable veteran data, ever.
No paywall on crisis, safety plan, journaling, squads, or claims help.
Monetization sits on the org / provider / sponsor side — never on the veteran.
Sponsor placements are disclosed in-line and opt-in.

Seven revenue streams

Each maps to existing schema or existing flows — no greenfield rebuild required. Each acquirer should model their own pricing against their distribution and contracting capacity.

Stream 01

Org & peer-group seats

Already built: Already wired: org_subscriptions, org_members, org_panels.
Who pays: VSOs, peer-support orgs, treatment centers, chaplaincy networks, county VSOs.
How it works: Per-seat SaaS for peer leaders and case managers running cohorts inside Valor. Recurring, expansion-friendly.

Stream 02

Verified provider & clinic directory

Already built: Already wired: providers table with verification fields.
Who pays: VA-adjacent clinics, telehealth, legal aid, financial counseling, recovery programs.
How it works: Tiered verified-listing fees with placement quality, geo radius, and referral analytics.

Stream 03

Claims-help sponsorship

Already built: Already wired: va_claims table, /va-claims-help, /paperwork.
Who pays: Accredited VSOs and veteran-law firms.
How it works: Disclosed, opt-in sponsor-match on the claims journey. No pay-per-click. No hidden steering. Annual retainers, capped per region.

Stream 04

Employer & reintegration partners

Already built: Reuses outreach and navigator flows.
Who pays: Military-friendly employers, trade programs, apprenticeships, education partners.
How it works: Annual partner tier for visibility inside the reintegration journey.

Stream 05

De-identified outcomes licensing (opt-in only)

Already built: Already collected: vet_outcomes, assessments, check_ins.
Who pays: VA, DoD, state agencies, foundations, academic researchers.
How it works: Aggregated, de-identified, governance-reviewed outcomes dashboards and data feeds. IRB-style governance required.

Stream 06

Grant & government contract vehicle

Already built: The platform is the deliverable.
Who pays: SAMHSA, VA SSG Fox suicide-prevention grants, state opioid-settlement funds, DoD transition contracts.
How it works: Acquirer uses Valor as the technology layer under prime or sub contracts. Multi-year program revenue.

Stream 07

White-label deployments

Already built: Multi-tenant org model already present.
Who pays: Branch-specific or large-org instances (e.g. branch-branded or national-VSO–branded).
How it works: Annual white-label license plus implementation fee.

Why this model holds up

Buyers and payers (orgs, providers, agencies) are institutional — not the veterans themselves.
Most streams are recurring (seats, listings, licenses, partner tiers).
Grant and government dollars are already flowing into this exact problem space; Valor is the delivery layer.
Trust stays intact because the veteran-side experience never carries ads, paywalls, or hidden steering.

Next step

Model the upside against your own distribution. Terms are set per conversation.

Inquire for terms

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